Who we are
Holani & Company builds tools that buy traditional Indian businesses their time back. We replace data entry, paperwork, and back-office friction with software that fits how Indian SMBs work — WhatsApp-first, Tally-integrated, designed for the trader in Chandni Chowk who's been doing it the same way for forty years.
We're small. We move fast. We ship things that go live in people's hands the same week we build them.
A taste of what's in production or imminent:
- Miracle — Our flagship product. AI invoice automation for Tally. Pre-launch.
- DurianOS — Internal OS for a 1500+ employee furniture brand. Aggregates 13,000+ government tenders across five portals and 28 states, routes them to a sales team, tracks bid lifecycle.
- King Sarees on ERPNext — Full ERP rebuild for a Chandni Chowk saree house, designed for people who don't use computers daily.
You'd own the next ones.
What you'd actually do
Most of our work has the same shape: a real client with a messy, expensive workflow asks us to fix it. You'd lead the engagement.
That means:
- Translating ambiguity into a plan. A client says "we need a dashboard." You figure out which dashboard, with whose data, replacing which spreadsheet, and what they'll actually use it for.
- Breaking complex requirements into shippable parts. First version in two weeks. Real value by week four. No six-month builds that disappear.
- Building the thing. Backend, frontend, integrations, deployment. Python and a web framework as the backbone. AI/ML where it earns its keep, not because it sounds good. Tally, ERPNext, WhatsApp, OCR — comfortable enough, or curious enough to get there fast.
- Talking to clients directly. Demos, scope conversations, "this won't work, here's why," "we should ship this instead." You're not behind a wall.
- Mentoring as we grow. You'd be the first senior hire. The next two or three engineers will look to you for how things get done.
You're a fit if you
- Have 5+ years building software people actually use in production — and can show me the scars.
- Have led at least one project end-to-end. "I built the system," not "I built my piece of the system."
- Think in trade-offs. You can explain why you picked SQLite over Postgres on something, or why you didn't bother with React on something else.
- Can break a vague brief into a tight plan, defend it, and ship against it.
- Are comfortable in messy Indian-business contexts — Hindi/regional terms, non-technical users, edge cases that don't exist in textbooks.
- Write decent docs and PR descriptions without being asked.
- Are kind to the people you work with — clients, teammates, and your future self looking at this code in six months.
Tech you should know: Python (Django, FastAPI, or Flask — we'll figure it out), a JS framework, SQL, Linux, Git. Comfort or curiosity with one of: Tally / ERPNext, OCR/ML pipelines, WhatsApp Business APIs, Indian govt-tender data (GEM, CPPP).
What we offer
- ₹18-25 LPA based on experience and how much you can carry. We negotiate honestly.
- Real equity in Miracle for the right person — this isn't a job ad, it's a co-build.
- The work itself. Government tender automation. AI invoice extraction. ERPNext for a saree house. You'll get range.
- Direct line to the founder. No politics, no skip-level games.
- Office in Delhi when you want it. Remote when you don't. Show up for the moments that matter.
- Tools we pay for. Decent laptop, AI subscriptions, books, conferences.
How to apply
Send to vaibhavholani2001@gmail.com — or apply through Wellfound — with:
- Anything that shows your work — GitHub, a side project, a previous build, even a long-form post.
- One paragraph: a project you owned end-to-end, what was hard, what you'd do differently.
- One line: why this one over the other things you're considering.
No cover letter. No CV padding. Be specific.
We read everything. You'll hear back within a week.